the press
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Victoria Beckham, 41, and her 17-year-old son join forces for UNAIDS charity mission
October 9, 2016Victoria Beckham swapped her lavish lifestyle for the real world when she visited central Kenya on Saturday. The designer was joined by her teenage son, Brooklyn, 17, as they continued their UNAIDS charity mission in Africa. read more
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Victoria Beckham and son Brooklyn on HIV awareness raising mission to Kenya with Born Free Africa and UNAIDS
October 8, 2016UNAIDS International Goodwill Ambassador Victoria Beckham and her son, Brooklyn Beckham, have completed a three-day mission to Kenya with Born Free Africa and UNAIDS to raise awareness about HIV. read more
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Victoria Beckham Makes World AIDS Day a Family Affair
November 16, 2016For the third year running, Victoria Beckham has created a T-shirt in honor of World AIDS Day. But this time around, she called in reinforcements. “This year, for the first time—and along with a little help from Harper—I’ve created an adult’s T-shirt with a matching mini version for children,” said Beckham, whose daughter drew the illustration for the shirts. All profits from T-shirt sales will go to Born Free Africa, read more
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Born Free's Year in Review: 2016
January 23, 2017Born Free reflects on the year 2016, global progress toward elimination, advocacy impact of Ms. Victoria Beckham and partner Johnson & Johnson, and point of view pieces from members of the Born Free-supported Rapid Response Team for eMTCT read more
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Born Free Africa and the University of California, San Francisco’s Global Health Delivery and Diplomacy Partner to Expand Local Capacity in Ministries of Health to Eliminate Mother to Child HIV Transmission and Achieve Universal Health Coverage
October 26, 2015Born Free Africa and University of California, San Francisco Global Health Delivery and Diplomacy (GHDD) have launched a strategic alliance to continue to support embedding talent to build local capacity in Ministries of Health to accelerate the elimination of mother to child transmission of HIV (eMTCT) and the provision of universal health coverage. read more
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Mother's Day Carnival in Support of BORN FREE Africa - hosted by Vogue, DVF, Claire Danes, Liya Kebede, John Megrue & Wangechi Mutu
BusinessWire, May 12, 2014NEW YORK--Yesterday on May 11th, Vogue, Diane von Furstenberg, Claire Danes, Liya Kebede, John Megrue, and Wangechi Mutu hosted a Mother’s Day Carnival in support of Born Free Africa with the generous support of Amazon Fashion, Shopbop and MAC Aids Fund. read more
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John Megrue; The Art of Maximizing Your Professional & Philanthropic Impact Simultaneously
Buzzfeed.com, May 9, 2014As an active Business leader as well as active philanthropist, John Megrue’s latest campaign BORNFREE strives to eliminate the transmission of HIV from mother to baby by the end of 2015. read more
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Mothers United
The Sunday Times UK, April 27, 2014Fashion’s most powerful mums come together to produce a collection that will change lives read more
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Designers unite to end HIV transmission
Elizabeth Landers, CNN, April 23, 2014Every day in sub-Saharan Africa 700 children are infected with HIV, mostly through their mothers, according to the United Nations. Fortunately, with the right treatment most cases of mother-child HIV transmission are entirely preventable, a goal the international AIDS community is working to make a reality by 2015. read more
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Charitable Organization Born Free Uses Art And Design To End HIV In Children
Martha McCully, Architectural Digest, April 23, 2014What would it take to ensure that no child is born with HIV by December 31, 2015? An organization called Born Free, championed by the likes of Vogue editor in chief Anna Wintour and fashion designer Diane von Furstenberg, is working steadily toward that goal with the assistance of one very talented Kenyan artist. Led by Apax Partners CEO John Megrue, Born Free is tackling the global epidemic by helping local governments provide expectant mothers with one pill a day that prevents the transmission of HIV. “In generations to come, this issue will be a blip on the poster of humanity,” says Born Free president Anna Levine. “We will have conquered it.” read more
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Hope for a world one day without AIDS
Hardball, April 24, 2014Jennifer McCrea, CEO of Born Free, and Dr. Eric Goosby, former U.S. global AIDS coordinator, join Hardball to discuss the efforts of many to work toward the goal of a world where no child is born with HIV. read more
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Top fashion moms design collection to fight infant AIDS
Today.com, April 23, 2014The fashion industry’s top designers have teamed up with a charity fighting to wipe out AIDS among infants in South Africa. Born Free, an organization fighting the mother-to-child transmission of HIV, on Wednesday began selling an exclusive collection of items ranging from Alexander McQueen baby blankets to matching mother-and-child skirts by Prada. All proceeds from items sold will go toward Born Free. read more
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The Fashion Industry Teams Up with Born Free in the Fight Against AIDS
Vogue, April 23, 2014In the global fight against AIDS, South Africa is making extraordinary strides in reducing mother-to-child transmission. Now a philanthropic initiative called Born Free is teaming up with the fashion industry to lend a hand. read more
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Fashion's New Focus: A Generation Born HIV-Free
WWD.com, April 23, 2014NEW YORK — The fashion industry has designs on putting an end to mother-to-child HIV transmission. read more
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A world where no child is born with HIV
Hardball, April 17, 2014Anna Squires Levine, president of Born Free, joins Hardball to talk about the fight for a world where no child is born with HIV, and her organization’s effort to create that world. read more
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The fight for an AIDS-free generation
Hardball, February 5, 2014Chris Matthews talks with John Megrue about his organization Born Free, which hopes to end mother-to-child transmissions of HIV and AIDS by the end of 2015. read more
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Victoria Beckham visits Cape Town to support Born Free initiative to end mother to child HIV transmission
DailyMail, February 25, 2014Victoria Beckham is using her celebrity status for a good cause and has just spent two days visiting Cape Town in South Africa in support of Born Free. read more
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Fashion Community launches campaign against transmission of HIV
Fashion United UK, November 22, 2013A new fashion initiative was launched this week to stop mother-to-baby HIV transmission by the end of 2015. The Born Free campaign was started by John Megrue, CEO at Apax Partners, and is headed by Diane von Furstenburg, designer and president of the Council of Fashion Designers of America, Anna Wintour, editor-in-chief at Vogue and Condé Nast creative director, Ethiopian model and designer Liya Kebede and Brazilian top model Gisele Bündchen. The team has enlisted the help of 23 female designers, who happen to be mother themselves, to design a limited edition Born Free collection. read more
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Celeb Fashion Icons Launch Campaign to Eliminate Transmission of HIV
ExtraTV.com, November 21, 2013Designer Diane von Furstenberg and fashion maven Anna Wintour have announced BORNFREE, a campaign to eliminate the transmission of HIV from mothers to babies by the end of 2015. read more
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Tory Burch, Stella McCartney, Diane von Furstenberg Unite to Prevent the Transmission of HIV. Learn About the Initiative Here
Glamour.com, November 21, 2013When the fashion world gets behind a cause, you can be sure it will capture the world's attention. And so Tory Burch, Stella McCartney, Donna Karan, and 20 other designers are using their powers of popularity for good. The designers have teamed up to support BornFree, a campaign to eliminate the transmission of HIV from mother to baby by the end of 2015. The new campaign was launched yesterday with the support of the Council of Fashion Designers of America president Diane von Furstenberg, Shopbop, Amazon Fashion and Conde Nast artistic director and Vogue editor-in-chief Anna Wintour. read more
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New York’s Fashion Industry Rallies Behind BORNFREE
Style.com, November 21, 2013“At the heart of [Africa's HIV/Aids pandemic] is an acronym that is seriously problematic: PMTCT, the prevention of mother-to-child transmission,” said U.S. Ambassador to the United Nations Samantha Power in a speech during last night’s launch of BORNFREE, a new initiative that aims to eliminate just that. Hosted by CFDA president Diane von Furstenberg at her studio in New York’s Meatpacking District, the affair drew scores of fashion insiders—Alexander Wang, Bruce Weber, Jenna Lyons, Andrew Rosen, and Angela Lindvall all turned up to show their support. read more
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The Fashion Community Joins the BORNFREE Campaign to Eliminate AIDS Transmission
The Daily Beast, November 20, 2013The BORNFREE campaign, dedicated to eliminating the mother-to-child transmission of HIV, launched a collaboration with the fashion world on Wednesday with the help of Diane von Furstenberg and Anna Wintour. read more
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Diane von Furstenberg, Vogue, and Shopbop Launch Campaign to Eradicate HIV Transmission
Vogue.com, November 20, 2013Tonight, CFDA president Diane von Furstenberg, Shopbop, an Amazon fashion site, and Vogue launched BORNFREE, a campaign to eradicate the transmission of HIV from mother to baby by the end of 2015. John Megrue, CEO of Apax Partners US, announced the initiative at von Furstenberg’s Meatpacking District studio to a crowd that included United States Ambassador to the United Nations Samantha Power, Georgina Chapman, Keren Craig, Vera Wang, Pamela Love, John Demsey, Dr. Lisa Airan, Condola Rashad, and Jenna Lyons. read more
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Bornfree Aiming to Help HIV Fight
Women's Wear Daily, November 20, 2013NEW YORK — Eliminating mother-to-baby HIV transmissions by Dec. 31, 2015 — that’s the main goal of Bornfree, a new initiative launched by John Megrue, chief executive officer of Apax Partners, with the support of the fashioncommunity, more specifically Council of Fashion Designers of America president Diane von Furstenberg, Condé Nast artistic director and Vogue editor in Chief Anna Wintour and Shopbop. read more
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BORNFREE Campaign Launched in Collaboration with Fashion Community to Achieve Goal of Eliminating the Transmission of HIV from Mothers to Babies by the End of 2015
Business Wire, November 20, 2013John Megrue, CEO of Apax Partners, US announced the creation of BORNFREE, a campaign to eliminate the transmission of HIV from mother to baby by the end of 2015. BORNFREE was created with support from Council of Fashion Designers of America President Diane von Furstenberg, Conde Nast Artistic Director and Vogue Editor in Chief Anna Wintour and Shopbop, an Amazon Fashion site. read more
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Public-Private Partnerships Are Vital to Creating an AIDS-Free Generation
Huffington Post, August 7, 2013In June, the U.S. President's Emergency Plan for AIDS Relief (PEPFAR) celebrated its 10th anniversary. This historic milestone was highlighted by Secretary of State John Kerry announcing that the one millionth baby had been born HIV-free due to efforts supported by PEPFAR to prevent mother-to-child transmission of the virus. read more
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Business Leadership Council for a Generation Born HIV Free Encouraged by Significant Reduction in New HIV Infections among Children in Sub-Saharan Africa
June 28, 2013NEW YORK, June 28, 2013 — The Business Leadership Council for a Generation Born HIV Free (BLC) today said it was encouraged by the 38% reduction of new HIV infections among children in 21 countries in sub-Saharan Africa during the 2009-2012 period. The progress was reported by the Joint United Nations Programme on HIV/AIDS (UNAIDS) and the U.S. Presidents Emergency Plan for AIDS Relief (PEPFAR), which spearhead the Global Plan that seeks to eliminate new HIV infections among children by 2015. read more
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Born HIV-Free: Achieving Zero Mother-To-Child Transmission By 2015
May 16, 2013In this session we explore innovative partnerships to prevent mother-to-child transmission and share early results of on-the-ground interventions in Nigerian states where PMTCT is being integrated into routine healthcare delivery. We will also highlight measurement approaches to ensure that companies’ contributions can be captured and integrated with government data and counted toward the Millennium target. read more
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Anglo American Lends its Expertise to Business Leadership Council for a Generation Born HIV Free
Bloomberg, January 27, 2012Anglo American's Chief Executive joined world business leaders in Davos today to launch the Business Leadership Council Generation Born HIV Free. The private sector-led initiative aims to end the transmission of HIV from mothers to children by the end of 2015 but calls on the collaboration and support of the private sector, government and civil society. read more
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Chevron Announces Partnership to Amplify Efforts in Eliminating Mother-to-Child Transmission of HIV in Nigeria, Angola and South Africa
July 26, 2012WASHINGTON, D.C., July 26, 2012 – Chevron announced today at the 2012 International AIDS Conference (AIDS 2012) a partnership initiative with Pact, the Business Leadership Council (BLC), mothers2mothers and the Global Fund to aggressively combat crisis-level mother-to-child transmission of HIV in Nigeria, Angola and South Africa. read more
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UNAIDS and PEPFAR welcome the launch of the Business Leadership Council to end new HIV infections among children by 2015
UNAIDS, July 27, 2012Davos, Switzerland, 27 January 2012 — UNAIDS and PEPFAR welcome the launch at the World Economic Forum in Davos, Switzerland of two new initiatives by business leaders—the Business Leadership Council for a “Generation Born HIV Free” and the Social Media Syndicate to end new HIV infections in children. read more
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Business And Social Media Leaders Tackle HIV In Babies
Huffington Post, January 27, 2012DAVOS, Switzerland -- Business and social media leaders teamed up Friday to tackle the transmission of HIV from mothers to babies, saying the medicine and the money are largely in place, and with the right organizational skills they can eliminate HIV-infected births by 2015. John Megrue, CEO of Apax Partners U.S., will chair a business group that includes bankers and consulting experts and will help coordinate work being done by several governments and other international donors, as well as filling in gaps in the funding. read more
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South African Business Leaders and High Ranking Government Officials Meet with Six US Senators to Discuss Ending Mother-to-Child Transmission of HIV by End of 2015
January 12, 2012CAPE TOWN, South Africa, Jan. 12, 2012 /CNW/ - A newly formed entity, The Business Leadership Council for a Generation Born HIV Free, met here Monday with a delegation of six United States Senators, the US Ambassador to South Africa, a broad array of leading business executives, and South African Government leadership to highlight recent advances fighting AIDS and to pledge a collective determination to end mother-to-child transmission of HIV by the last day of 2015. read more
